ELIE SAAB EXPANDS INTO TIMEPIECES

ELIE SAAB ventures into the world of luxury fashion watches with the launch of its debut timepiece collection for ladies by creating exclusive timepieces of extreme precision and bold sophistication.

The line of 28 ladies’ styles will launch globally online for international sale and in-store for the Spring Summer 2021 season, beginning with select retailers and ELIE SAAB Boutiques this February.

The watch designs take inspiration from the feminine yet forward style of ELIE SAAB’s haute couture collections. It combines to encapsulate a beautifully bold spirit.

Filled with emotion, ELIE SAAB Timepieces are a form of expression for all those who wear them, designed to lift the spirit and exude elegance. They represent the house’s high fashion and extremely feminine, graceful persona. It is part of the traditional, true luxury of the finest quality and craftsmanship.

The line is spearheaded by EAYAN – a family of five unique watches featuring an eye-shaped face and spiked embellishment. The protective symbol “represents a divine, watchful gaze”.

CEO Elie Saab Jr commented: “ELIE SAAB has expanded considerably into new categories to become a lifestyle brand serving today’s customer with a diversified shopping experience. We are pleased to form this strategic alliance with Blackbox GLG to further enhance our offering.

“We have undertaken a detailed process to create a distinct aesthetic for the timepieces, which can be worn by the modern woman as a statement of sophistication, crafted with excellence to perfectly complement any look by day or night.”

The ELIE SAAB Timepieces are available to shop online at www.eliesaabtime.com or in select stores.